Work Selected cases.

 

Work Selected cases

Work 1/7 - Interactive Experience / Physical Computing

Alfa Romeo - Interactive Kiosks. Defining a new social immersive and experience to discover, customize and pre-order your own car before the launch.

Work 1/7

Alfa Romeo - Interactive Kiosks. Defining a new social immersive and experience to discover, customize and pre-order your own car before the launch.

 

Client: Alfa Romeo

Year: 2008

Role: Art Director & Interaction Designer

Video: Here´╗┐ 

We envisioned and phisically developed 220 Totems - Interactive Kiosks - to be placed in all Alfa Romeo show rooms in the whole Italian territory. I worked Art Director & Interaction designer, defining and delivering the whole experience. Partnering with 3d motion designer and developers. The whole navigation interactions are based on Knob limitations (rotate & press) and made possible with the usage of Arduino. 

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Work 2/6 - Product Design UX/UI / Design System

Google - account includes new features to more easily navigate your account, more prominent security and privacy options, and detailed summaries of relevant information associated with it

Work 2/7

Google - account includes new features to more easily navigate your account, more prominent security and privacy options, and detailed summaries of relevant information associated with it.

 

Client: Google

Year: 2018

Role: Principal Designer

Live: Here 

GDPR / Privacy Regulation, defined a new level of User Privacy to be addressed in digital products. My task has been to Re-Define & Re-Shape the new Google Account experience from concept vision towards implementation on Web & Web Mobile, to provide Google Users full control and understanding of shared data. Billions of people have now visited their Google Account and over 20 million people do so every day.

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Work 3/7 - Product Design UX/UI / Software Workflow

Carl Zeiss - Workflow automated platform to address the fragmented software solution landscape in microscopy, a platform that enables easy software workflow development and deployment.

Work 3/7

Carl Zeiss - Workflow automated platform to address the fragmented software solution landscape in microscopy, a platform that enables easy software workflow development and deployment.

 

Client: Carl Zeiss

Year: 2017

Role: Cretive Director / Design Lead


 

Client: Carl Zeiss

Year: 2017

Role: Cretive Director / Design Lead


Users can rapidly develop  modules on the platform using any coding language of their comfort. These modules are private by default but users can choose to share them with the platform community. The modules can then be put together into  meaningful workflow and executed, all in the cloud.

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Work 4/7 - Product Design UX/UI / Connected Platforms / Design System / Service Design / Strategy

HERE App - Makes city navigation effortless whether you need a taxi, public transportation or drive on your own. Book a taxi in a single tap or navigate with routes and turn-by-turn guidance.

Work 4/7 

HERE App - Makes city navigation effortless whether you need a taxi, public transportation or drive on your own. Book a taxi in a single tap or navigate with routes and turn-by-turn guidance.

 

Client: HERE a Nokia Company

Year: 2011 to 2016

Role: Principal Designer

Live: Here 

I've been working for several years at Nokia Maps, and following in the transition to the rebranding of the company's location application division to the new identity: HERE. I've been Covering several roles and responsabilties. Design Principles definition and related methodology of application, features and product evolution for web & mobile natives, ensuring coherency and alignment being horizonatl Principal Designer across all verticals, and as well envisioning new business opportunities partners with the Design Forward team.

+35% NPS score with Web product realease

2nd Best App after Google maps on App store and Google play

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Work 5/7 - Visual Design / User Experience / Configurator

Siemens Junelight - Intelligent power storage that protects the environment, saves money, and paves the way for independence.

Work 5/7 

Siemens Junelight - Intelligent power storage that protects the environment, saves money, and paves the way for independence.

 

Client: Siemens Junelight 

Year: 2019

Role: Lead UX & Art Director

Agency: R/GA 

Working as UX lead envisioning and defining the Siemens Junelight experience across platforms and devices, from an immersive product discovery, realtime sunlight possible savings according to user location, product configurator and installer services as certified partners. Working as well on the deinition of the visual style derivate from the brand workstream and related metodologies of application on digital environments, delivering as well a full MVP design system.

The work has been done in R/GA Berlin

Working as UX lead envisioning and defining the Siemens Junelight experience across platforms and devices, from an immersive product discovery, realtime sunlight possible savings according to user location, product configurator and installer services as certified partners. Working as well on the deinition of the visual style derivate from the brand workstream and related metodologies of application on digital environments, delivering as well a full MVP design system.

The work has been done in R/GA Berlin

Work 6/7 - Visual Design / User Experience / e-Commerce 

Oz Racing - Web presence, a brand new platform to discover the whole compay product portolio and related partners, from dealers to car manfactures. Tires are the point of contact between the car and the asphalt.  

Work 6/7

Oz Racing - Web presence, a brand new platform to discover the whole compay product portolio and related partners, ffrom dealers to car manfactures. Tires are the point of contact between the car and the asphalt.  

 

Client: Oz Racing 

Year: 2015

Role: Creative Director & Design Lead

Live: Here 

I've been working as Creative Director from concept definiton to high level design execution for the client pitch. Envisioning all the UX model and the visual language defining the end user experience and related journeys in conjunction with a new visual metaphors to rapresent and visualize products and contents on digital mediums.


Work 7/7 - Product Design / User Experience / Visual Design

HERE Maplings - Marketplace for map lenses, discover, explore and add to your maps what you need from Hiking Trails to Gasoline Stations.

Work 7/7 - Product Design / User Experience / Visual Design

HERE Maplings - Marketplace for map lenses, discover, explore and add to your maps what you need from Hiking Trails to Gasoline Stations.

Work 6/7

HERE Maplings - Marketplace for map lenses, discover, explore and add to your maps what you need from Hiking Trails to Gasoline Stations.  

 

Client: HERE

Year: 2014

Role: Principal Designer, Strategy


I've been working on a large scale of project when at HERE, in thise case, we were envisioning a marketplace where to discover and get map lenses for all type of needs: Parks, Sport, Art, Gasoline, Facebook events, Marathons and so on. 

Get all maps you need at your finger tap.

Work 8/8 - Fashion Design / Communication Design

Atelier About - contemporary, with influence from the Berlin's underground music scene and culture, ABOUT express a stylistic revolution where aesthetics, research and influence from old subcultures are applied in equal and detailed measure for a new concept of non-gendered product. 

 

Client: Atelier About

Year: 2015 to 2019

Role: Founder & Creative Direcotr

2018 Runway video: Here 

I've been creating Atelier About fashion label in 2015 with the aim to inject a trojan horse in people perception of fashion. All the collection were expressing and bringing to light dear topics in the field of politics, social, cultural, for a total of 3 collections presented every year during Berlin fashion week. Atelier About got published by world class top magazine wuch as VOUGE Italia, L'Officiel Italia, Fuuucking young, I-D, Indie Magazine, ACTUNG Mode, WWD.

Being a self initiative, I've been working on: Designing the brand identity, Designing clothes, model casting, manifature control, adversting, Runway planning (concept,video projection, music development). 

The brand is selling in 10 Countries.

> Vogue article here,

> Interview with Fuuucking young here

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