f939f811248455.56031428b2db4

Alfa Romeo 

Interactive Kiosk

Alfa Romeo

Interactive Kiosk

Alfa Romeo 

Interactive Kiosk

Alfa Romeo 

Interactive Kiosk

Alfa Romeo

Interactive Kiosk

I worked as art director and Interaction designer on this project for the launch of Alfa Romeo Giulietta.

This is an interface for 220 Interactive totem all around Italy positioned in the Alfa Romeo dealers. All the interface is controlled by a knob trought Arduino.

By the Knob rotation and pressure, users are able to browse and select all the contents. There are 2 different areas: / / The car configurator / / The discovery area

The project was made in LBi Italy

Landing Experience

User can choose if they want to enter the Alfa Mito or Alfa Giulietta world to start the discovery and related configuration

 

f101a610772615.560309471313e

Controlled by the Knob 

All the interface metaphor takes inspiration by the circular shape of the knob, to simpify and make more intuitive the way of interaction.

 

34507110772613.560308c235072

Giulietta Car Configurator

The car becomes a master piece being placed on a circular glass base, where by rotation the whole menu and sub menu become accessible, giving the possibility to create a customized version.

 

795c178576739.5602be94e7e75
5463529766893.5602e8e6a156a
bca0a48576743.5602bf88da377
722e979766859.5602ea8612d34