Client: Google  Agency: R/GA London Year: 2021

Overview

It’s a fact that we all enjoy a good story, right? Human beings consume storytelling like nothing else. From daily news articles, to movies, music and books, we are voracious consumers of stories. Through them, we make sense of ourselves and our place in the world. We articulate our experiences, share them and connect with others through them.  So what if those stories weren’t easy to access?

Role

Experience Design Director - Freelance. 

Working on UX foundation, from research to explorations defining framework and story mode according to idetified and validated user journey across all variety of possible visual imparied levels (pain points) to define the experience for 

All websites should adhere to accessibility standards, but the vast majority (97% of homepages) do not. Even when accessibility guidelines are followed, there’s a big difference between creating a website that’s accessible for assistive technologies, and enjoyable human storytelling for blind and low vision readers.

The question is: How do we create online content that is genuinely engaging for everyone, whether you rely on your sight, or not?

That’s the question we set out to answer with Auditorial — an experiment in storytelling that adapts to suit the reader, co-created by the Royal National Institute of Blind People (RNIB), The Guardian and Google.

Definition of User Journey and defintion of system detection preconfiguration and related available modes according to the core experience moments.

Exploring and testing many many variation for the first time usage "handshake" experience, defining a control pattern to ensure and provide always actionable layers to trigger controls or modes.

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Team

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R/GA LONDON