Gianpaolo Tucci — Creative Director, Berlin

Gianpaolo Tucci is a Berlin-based creative director and experience design director shaping AI-native products, luxury digital experiences and award-winning work for Google, Moncler, Versace, Montblanc, Puma, G42 and Siemens Healthineers. Founder of Clone.OS.

This is not a portfolio. This is a timeline of a shift.

Selected work

  1. Versace Biggies

    2024 · Creative direction · Global campaign. One campaign across retail, social, AR and web.

  2. Moncler City of Genius

    2024 · Experience & visual direction · R/GA London. From website to cultural platform.

  3. Moncler 3.0

    2024 · Vision · R/GA London. AI hyper-personalisation and nonlinear journeys.

  4. Aesthetics Imperfections

    2023 · Author & Creative Director · Slanted. A book on typography made with machines. European Design Award, Silver.

  5. Siemens Healthineers

    2023 · Digital customer experience. Design principles for journeys connecting more than 12 personas.

  6. Jaguar Land Rover

    2022 · Companion app vision · Rip & Tear London. From ownership to intelligent assistance.

  7. Vollebak

    2021 · Pitch won · R/GA London. Designing a website consciousness.

  8. Allianz Vision

    2021 · Pitch won. An AI copilot before the AI copilot.

  9. Google Auditorial

    2021 · UX lead · R/GA London. Storytelling for blind and low-vision readers. Two Cannes Lions, four Clios.

  10. Montblanc

    2021 · Experience design · AKQA. A personal boutique, online.

  11. Puma Design to Fade

    2020 · Creative direction · Innovation by Design. Sportswear designed to disappear.

  12. Google Account

    2019 · With Google Munich, Tel Aviv, Mountain View. Released in six months, used daily by billions.

About

Creative director working across product, service and experience design. Formerly Principal Designer at Nokia HERE and Google. Since 2017 consulting for R/GA, AKQA, IXD, Zalando and Siemens Healthineers. Teaches AI × Design at university level. Founder of Clone.OS, an AI-native product in a new category. Author of Aesthetics Imperfections (Slanted Publishers). Featured in The Atlantic, It’s Nice That, Typeroom, type.today, CreativeApplications.Net, Eye Magazine, Slanted and Domus Academy.

Contact

gianpaolo.tucci@gmail.com

I’m Gianpaolo Tucci, a creative director and experience design director based in Berlin. For more than fifteen years, I have worked where design, technology and business meet—across global platforms, luxury brands, enterprise healthcare and AI-driven products.

I was a principal designer at Nokia and HERE, shaping location-based applications and design-innovation partnerships for global markets. I later worked on the Google Account, an identity platform used by billions.

With R/GA, I have led experience design for Moncler, Google, Unilever and G42. Google Auditorial won Silver and Bronze Lions at Cannes. My book, Aesthetic Imperfections, received Silver at the European Design Awards and Bronze from ADC, and was exhibited at the Type Directors Club in Tokyo.

Today at Siemens Healthineers, I design AI-assisted clinical workflows and consolidate the customer experience into one destination—orchestrating the Siemens Healthineers ecosystem and its agents through one coherent experience, aligned across business divisions and stakeholders.

Alongside this, I am shaping AI-native experiences with R/GA New York and Addition, delivering conversational and generative interfaces for Moncler and G42.

I founded Clone OS—a new category of AI-native operating system. While teaching AIxDesign in several universities in Europe.

Interfaces no longer wait to be navigated. They listen, compose and answer.

This is not a portfolio. This is a timeline of a shift.

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