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HERE for Nike Plus running cases.

Project pitch to explore and investigate in the context of NIKE Plus App, possible focus areas where to integrate HERE assets and experiences for runners use cases.

HERE for Nike Plus running cases.

Project pitch to explore and investigate in the context of NIKE Plus App, possible focus areas where to integrate HERE assets and experiences for runners use cases.

Maps & Navigation: Most Demanded on Wearables Forrester Research published a study called “Five Urgent Truths About The Future Of Wearables That Every Leader Should Know,“ which highlight the fact location technology is a must have for wearables. indeed “Access Maps and navigate a destination“ has well as “see information about places when you are walking or traveling“ are ranking in first and third places in the list of the most desired features by American consumers.



Working as Principal lead designer, I lead the project definition from Design strategy and business opportunity definition to the design solution in indetified micromoments of the user journey,  where key features are highlighted to enrich the experience for final users.

The project and related innovations where highly appreciated by the NIKE Plus design team and business stakeholders, being presented in the Portland Office.

Client Nike Plus

Year 2015

Platform Smart watch, Mobile agnostic, TV

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Highlevel definition of user journey accoriding to phases and related platforms 

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Generate Automatic routes according to user location

According to user current location, the app automatically generates several route suggestions based on user preavious behaviour and difficulty level increment.

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Shape it, post it.

Let the system create shaped routes for you, or draw it yourself and engage with other users.

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Never get lost. Real time manoeuvres integration

Get real time manoeuvres on the route you selected/created. Using tacktile feedback to be the less intrusive as possible.

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Be free. "Guided" freedom mode

Activate the compass mode to keep an eye on the orientation but being free to go out of track.

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Keep going to auto-generate routes.

When closer to the daily goal, automatic routes suggestions can be displayed as an incentive to improve user's preformances by choosing bbetween several additions-

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Explore places while running

According to user location, while running, information about nearby POI's will be surfaced as an incentive to modify the route.  An explore case in the running context.

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Push notifications

Weather alert notifications pushed in real time according to weather changes that may have an impact on the runner.

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Micro community comparison

Detect andd compare runners in real time. Get a feel of your performances compared in real time with nearby runners.

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Entrateinement performances

Keep track of your performances and compare them to check your progresses

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